About
New Era Collective is a creative partner specializing in branded product development, apparel, merchandise, premium packaging, and creative brand solutions that help organizations bring their vision to life. As the creative evolution of Sunday Accessories, a family-owned business established in 2005, New Era Collective blends strategic thinking, compelling storytelling, and elevated design to create products that evoke emotion, spark meaningful engagement, and leave lasting impressions.
Every project is rooted in intention, ensuring each product reflects the essence of a brand while creating experiences that people remember. From product refreshes and custom merchandise collections to branded apparel and PR packaging, every detail is thoughtfully crafted to strengthen brand identity, inspire connection, and create lasting impact.
New Era Collective believes great design is more than how something looks—it's how it makes people feel. By combining creativity with purpose, the company helps businesses, organizations, and institutions build brands that move people through intentional design, authentic storytelling, and meaningful impact.
Jeffrey Thomas is the Founder and Creative Architect of New Era Collective, a creative collective dedicated to building brands that move people. Through intentional strategy, compelling storytelling, and thoughtfully designed products, he helps organizations create meaningful connections with the audiences they serve.
With a background in Fashion Merchandising and a passion for brand development, Jeffrey specializes in transforming ideas into elevated brand experiences. His work spans product branding and design, branded apparel, licensed merchandise concepts, PR packaging, gifting experiences, and product redesigns, bringing together creativity and strategy to create products that evoke emotion, inspire lasting impressions, and deepen engagement.
Jeffrey believes the most meaningful work isn't measured by what people see. It's measured by what people feel.
“Every product and experience should leave an impression that endures well beyond the initial interaction. Lasting impact is never accidental. It is the result of intention, thoughtful execution, and an uncompromising commitment to detail. That is why I approach every project with intention, knowing the smallest details have the greatest influence on how people experience a brand.
My work is driven by the conviction that exceptional design is more than visual—it is emotional. I create products and experiences that foster connection, inspire lasting impressions, and give people something to remember. When a brand creates emotion, it becomes more than a name. It becomes unforgettable. That is how brands move people.” - Jeffrey Thomas
Contact Us
Every great brand begins with a conversation. Whether you're looking to develop a new product, refresh an existing collection, or create a memorable brand experience, we'd love to hear about your vision. Let's create something that moves people.